Resume

Education

Full Sail UniversityMaster of Arts, New Media Journalism The New Media Journalism Master of Arts degree program teaches how new media technology shapes contemporary journalism in philosophy, practice, and delivery. Coursework included concepts, processes, and tools utilized in digital news production, digital newsroom management, multimedia reporting, and social media writing, as well as the legal and ethical aspects of new media journalism.
University of TampaBachelor of Arts, CommunicationsThe Bachelor of Arts in Communication is a versatile blend of theory and practice, made up of core courses in two categories, Culture and Society and Visual Aesthetics, as well as a diverse selection of applied electives in writing, design and electronic media production.

Work Experience

JULY 2020 – PRESENT

Manager of Website and Communications - CareerSource Palm Beach County

Collaborate with local TV and news media, resulting in over 200 print and online media clips with a reach of 210 million, the highest in the organization’s history.
Develop and execute multi-channel marketing campaigns targeting Palm Beach County residents and businesses for the organization’s 10 diverse services/programs.
Provide communications guidance to executive leadership, demonstrating confidence and strong business acumen.
Plan and execute storytelling of organization services, coordinating with program leadership and staff.
Monitor and manage the organization’s website (www.careersourcepbc.com) and intranet to enhance internal communications.
Chair the Communications Committee, guiding the creation of new campaigns for Business Services programs.
Implement innovative strategies and stay updated with industry trends, best practices, and emerging communication technologies.
Deliver impactful communication for mass audiences, establishing credibility and a track record of vision.
Leverage data analytics and metrics to assess the effectiveness of communication efforts and implement data-driven improvements.
Ensure attention to detail and multi-tasking under deadline pressure in a high-volume, fast-paced environment.
Demonstrate strong interpersonal skills by collaborating with cross-functional teams and stakeholders to ensure alignment and consistent messaging.
Continuously improve and design all marketing materials for both internal and external communications, including flyers, brochures, annual reports, social media content, print ads, newsletters, press releases, and more.
Develop and execute strategic planning, integrated communications through efficient planning and skill.
Drive employee engagement through creative storytelling on internal channels.
Support internal communications for digital transformation initiatives.
Oversee budget management, including planning and regulating a communications budget exceeding $100k.
Build and maintain strong relationships across the organization and the Communications function.

FEB 2019 – APRIL 2020

Director of Content Creation - Trending Today on FOX Business/Living Local on WFLX FOX 29 - Electric Productions

Lead media relations, communications, and content strategy for Electric Productions across traditional media, social media, websites, and publications, aligning with the organization’s strategic goals.
Coordinate production shoots and film schedules for multiple sites nationwide.
Organize offsite events for Trending Today and Living Local teams, including trade shows, shoot locations, and media relations.
Direct, oversee, and implement branded content strategies, playing a key role in strategizing, capturing, prioritizing, and disseminating stories for Trending Today and Living Local TV shows.
Manage all social media platforms for Trending Today and Living Local.
Develop and execute a comprehensive content strategy to engage audiences more deeply across local and national markets.

FEB 2018 – MAR 2019

Director of Digital Marketing/Wellness Retreat Manager - Landau Group

Crafted a comprehensive digital marketing roadmap, overseeing all channels to maintain brand consistency.
Designed and executed targeted campaigns to boost customer engagement.
Enhanced online content with a focus on SEO and Google Analytics.
Led a team of digital marketing experts.
Conducted in-depth audience analysis, including habits, industry trends, consumer needs, and segmentation.
Planned and managed wellness retreats and special events, handling travel coordination, on-site transportation, bookings, speaker engagement, agenda planning, client inquiries, and vendor relations.
Created orientation materials and marketing collateral for events.

OCT 2013 – FEB 2018

Quality Assurance Project Manager - TeamHealth Anesthesia

Championed the development and oversight of project management and coordination.
Responsible for identifying goals and objectives, directing, managing, and controlling project work.
Streamlined organizational successes through the design and development of an innovative data collection form for 130+ hospitals in the USA.
Facilitated training and supervision of project coordinators in multiple department operations.
Spearheaded assigned project plans, streamlining projects through the project management process and delivered the desired end-goal on time and on budget.

May 2012 – AUG 2014

Social Media Manager - Gardens Acupuncture & Wellness Center

Managed the marketing and promotion of clientele and organizations, including developing and coordinating marketing plans, publications, promotional materials, and communications, using writing, web communications, and social media skills.
Strategized and executed social media marketing initiatives toward meeting the company's business and marketing strategy and goals.
Applied innovative techniques for enhancing social media use designed to create meaningful engagement with customers and prospects, leading to greater acquisition and retention of customers.
Analyzed and evaluated the effectiveness of social media programs through metrics and analysis.

Skills

Professional Affiliations

President, Palm Beach Chapter, Public Relations Society of America (PRSA)Marketing Assistant, Wounded Veteran Relief Fund